Risk9
Risk
How much are you prepared to lose?
The problem is not that risk exists. The problem is taking it without having identified, measured and limited it.
Potential profit deserves to be considered alongside an acceptable loss. We trace what is at risk, which guarantees connect the new venture to the remaining assets, and when we will reassess.
Managed risk has limits set in advance: a ceiling on investment, budget overruns and personal guarantees. Knowing when to stop a project can sometimes be more valuable than the courage to start it.
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