VIII. Historical lessons
Why LEGO nearly lost its business5′How Hermès protected its control4′The Rothschilds3′The price of an unresolved conflict5′The fall of the Gucci dynasty5′The war for the Reliance empire5′The battle for Volkswagen5′The Mars empire and the culture of complete discretion5′The Ferrero empire and the unforeseen crisis5′The Albrecht brothers and the division of Aldi6′The Bata dynasty and the geopolitical shock5′The Wallenberg dynasty5′The collapse of Purdue Pharma and the Sackler dynasty6′Katharine Graham and The Washington Post8′Dick Smith and General Cinema8′