Historical lesson61
Historical lesson
The Albrecht brothers and the division of Aldi
A lesson on the architecture of decisions and reversibility
In 1961 Theo and Karl Albrecht divided the family chain into two groups instead of turning a strategic divergence into a destructive dispute. The lesson concerns the difference between a reversible decision, which can be tested with a pilot, and the hard-to-reverse division of ownership.
A common origin does not require a single model for ever.
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